Fox River Rods is a small Midwest company based out of beautiful Rice Lake WI. Our model for success comes from the perfect balance of high-end craftsmanship, with an everyday price. Our rods are designed, tested, and proven by some of the biggest names in the Midwest. Guide and tournament proven in areas like Lake Erie, The Mississippi River, Mille Lacs, Okeechobee, and as far west as the Pacific coast! Owned and operated by fisherman, to ensure the best performance possible.